Samples

Product video for SaaS and fintech

Explainers, data and process animation, template series and customer stories. The interface is drawn in code, so nothing gets filmed and every number on screen is one you approved.

Product explainers

Most explainers need the product on screen, and most products are not ready to be filmed: the demo account is empty, the real data is confidential, the feature ships next month. So we build the interface itself and animate it in code. Nothing is recorded, nothing is a static screenshot, and every number on screen is one you approved.

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SaaS explainer, 46 seconds

The problem, what it costs, then the product doing the work: a source connects in two clicks, shipments stream onto a live board, a filter narrows it to the exceptions, and the number the dispatcher sees turns out to be the number the customer sees. Cursor, clicks, panels and status changes are all animated, so the walkthrough shows exactly the flow you want shown, in the order you want it.

Sample project. Northlark is a fictional brand and every figure shown is sample data, not a client result.

  • 46 sec, three aspect ratios from one template
  • Interface animated in code, not a screen recording
  • Captions timed word by word to the voice track
  • Vertical is re-laid out for the format, not cropped

Motion graphics, data and process animation

Some animation carries numbers and some carries a process: a timeline with two tracks running side by side, a path that stops while another keeps going, a diagram that has to be read in one particular order. Both are built the same way, frame by frame in code. Nothing here is a slide deck handed to a generator, and that is usually where this work goes wrong: a generator puts the turn in roughly the right place, and roughly is visible. Every line, label and figure is positioned and timed by hand, so a chart is exactly your chart, the brand stays identical across every version, and a revision is a value change rather than a re-shoot.

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Capability reel

Kinetic typography, counters and charts driven by a data file, and word-level captions burned straight from the transcript, each word timed to the audio rather than typed by hand. The same build exports widescreen, vertical and square, re-laid out for each rather than cropped.

Capability demo. The figures shown are sample data, not a client result.

  • 17 sec, three aspect ratios from one template
  • Numbers read from a data file. Change the file, re-render
  • Captions timed word by word from the transcript
  • No stock templates and no After Effects project files
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A process, not a chart: 44 seconds of onboarding

A twelve week client onboarding, drawn as three dated stages and then shown inside the product itself. The interface in this piece is not a screen recording and not a mockup pasted on a background: the sidebar, the panel, the cursor and the click are drawn in code, so a wrong label is a one line fix rather than a re-shoot. That matters most in regulated work, where wording gets approved late and then changes.

Sample project. Kestrel Wealth is a fictional firm and every figure shown is sample data, not a client result.

  • 44 sec, dated stages that land on the exact week
  • Product UI drawn in code, including the cursor and the click
  • Before and after states animate rather than cut
  • Copy approved late is a text change, not a re-render of art
Not only dashboards. The two pieces above are the range: one carries numbers, the other carries a process. The same build also covers program structures, multi year roadmaps, and two tracks running in parallel that separate at a point which has to land on the exact month rather than near it. If your piece is a diagram rather than a chart, say so in the first line of your message and we will quote it as one.

One template, a series of videos

The first video in a series is the expensive one, because that is where the layout, the brand and the motion get decided. After that, a video is a file of copy and numbers: new figures, new lines, new screens, same build. A monthly update or a twelve part onboarding course stops being twelve projects.

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A 42 second explainer, built from one brief file

Every line of copy, every figure and every screen in this video comes from a single structured file. Changing a claim means changing a line in that file and rendering again, so nothing is redrawn by hand and nothing drifts between versions. That drift is what usually breaks a series that runs for months.

Sample project. Cedarline is a fictional brand and every figure shown is sample data, not a client result.

  • 42 sec, and 16:9, 9:16 and 1:1 come from one source
  • The next video in the series is a data change, not a rebuild
  • Vertical carries subtitles, wide does not: feeds play muted
  • Scene timing is cut to the voice track, word by word

Case study video

The format B2B teams keep asking for: a client success story that doesn't read like a slide deck. Problem, what changed, and the number that proves it, built as a long version and a short cut from the same material.

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Northlark x Bayline Freight

Ops data lived in four systems that never agreed, so one weekly report took three days to rebuild. The video follows that from the Monday morning grind to trucks leaving on time, with the two numbers that matter landing exactly on the words that say them.

Sample project. Northlark and Bayline are fictional, the craft is not.

  • 52 sec long version, plus a 22 sec cut for LinkedIn
  • 16:9 and 1:1 exports from one build
  • Every frame generated, no stock footage
  • Captions timed word by word, mastered to broadcast loudness

Send the script. Or just the idea.

Tell us what you're selling and where the video will run, and we'll come back with a plan and a flat quote.

No form to fill in. Four lines in the draft and we can quote it. First draft back in 24 hours.
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