Samples

Ads, listings and product visuals

Openers for a media buyer to test, product shots and turntables without a shoot, a listing cut that passes review, vertical cuts from a long piece, and a read of the ad account before any of it.

Ten openers, one product

A media buyer does not need one good ad. They need the first two seconds in ten versions, because the opener is what the test is actually testing. Same device, same finish, ten different rooms it might be met in: a cafe counter, a bakery, a boutique before opening, a queue at a small shop, a food truck at dusk, a barber station, a market stall, a hotel desk, the contactless symbol itself, and the table once the payment is done. Swap the opener, keep the rest of the cut, and you learn which room your buyer lives in.

Cafe counter
Bakery
Boutique, before opening
Queue at a small shop
Food truck at dusk
Barber station
Market stall
Hotel desk
Contactless, macro
Table, after the payment

The same four, shot vertical

Cafe counter
Bakery
Market stall
Hotel desk
  • 8 seconds each, silent by design, widescreen and vertical
  • One product across all ten, not ten lookalikes
  • Generated from a written brief, no shoot and no sample
  • Delivered as separate files, ready to load as ad variants
  • Vertical is shot vertical, not cropped from the widescreen cut

Every clip here is generated, and the terminal is a demonstration device rather than a real vendor's product. For your test we build the openers around your product and your offer.

Product shots without a product shoot

A listing needs the same object on white and the same object in a room, and usually the product is not in your hands yet: the first run is at the factory, the sample is with a reviewer, the colourway ships next month. We build the shots from your own product images, or from a spec when there is nothing to photograph yet. Same device, same finish, same screen, in a studio set and in the places a buyer would actually meet it.

Studio set, plain white, ready for a listing
Studio set, plain white, ready for a listing
Retail counter, the moment of payment
Retail counter, the moment of payment
Cafe counter, morning light
Cafe counter, morning light
The same device in a second location
The same device in a second location

Every frame here is generated, not photographed, and the device is a demonstration piece rather than a real vendor's product. For your listing we start from your own images so the object in frame is yours.

The same object, now moving

A still shows the product. A turn shows what it is: the ports, the card slot, the back nobody photographs. Below are two pieces of hardware that were never built and never shipped (a counter-top terminal and a floor-standing kiosk), each put on a turntable that does not exist, in a studio that does not exist either. The terminal in motion is the same device that was standing still one section ago; the kiosk goes further and changes its finish without changing its shape.

Play

Product turntable, 8 seconds

One continuous orbit at a constant speed, so a buyer sees every side without a cut. The card stays in the slot and the cable stays attached for the whole turn, which is the part that usually breaks when a product move is faked.

  • 8 sec, 1080p, silent by design for a product page
  • Built from the still above, so the object matches
  • Camera moves, the product stays put
  • No physical sample and no studio booking
Play

Self-serve kiosk: one turn, two finishes, one room

A buyer asks three questions about a machine this size, and this is all three in seventeen seconds: what does it look like from every side, what does it look like in the other colourway, and what does it look like standing in my lobby. The shelves, the drawer and the screen stay in the same places across all three, because the object is locked to a single reference frame rather than described again each time.

  • 17 sec, one turn, one finish swap, one room
  • The finish changes, the geometry does not
  • Placed in a lobby with no location shoot
  • Invented hardware, so the frames are ours to show

A listing video that passes review

Marketplace video has a short list of rules, and most rejections come off that list, not off taste. This one carries no price, no marketplace logo, no link, no contact line and no black bars. The brand is invented and says so on the end card.

Play

Listing video, 18 seconds

The product on white opens and closes the cut, and the three scenes in between show it where a buyer would meet it. There’s no voice: a listing is usually watched with the sound off, and the cut still has to read.

  • Reads with the sound off
  • No price, no logo, no link, no contact line
  • Product on white opens and closes
  • Ready to upload, under five megabytes

Verda Pay is an invented brand and the terminal is a demonstration device. On your listing we build the same cut around your product.

One long piece, three vertical cuts

A long recording holds one idea per minute and a feed holds one per swipe. These three cuts come from a single 52 second piece: the moment the number changes, the moment two people see different truths, and the result. Each one is rebuilt for vertical rather than cropped to it, so the frame sits where a thumb is not, and the line that carries the cut is typeset, not squeezed into a corner.

Play

Three cuts, 21 seconds

The cuts run back to back so you can see the pacing change between them. Each opens on its own line, because the first second is the only one a scroll gives you.

The source here is our own sample piece, so the brand and the figures in it are invented. On your footage the cuts are chosen from what your speaker actually says.

  • Three cuts from one 52 second source
  • Rebuilt at 1080x1920, not cropped from widescreen
  • Each cut opens on its own hook line
  • Same treatment runs on podcasts, webinars and interviews

A read of the account before anyone hands over the numbers

Most creative briefs go wrong before a render is involved, because nobody read the ad account first. This is a teardown of a live US sleep tech brand, built from public sources in one sitting. Fourteen active ads off the Ad Library, the brand’s own homepage, nothing else. No relationship with the brand, no access to their data.

Fourteen ads, one gap, three tests

The library shows a launch push, not a steady state. Every ad at the top started inside eight days. Five text lines carry twelve of them, and four of those lead with the device. The sharpest sentence the brand owns sits on its homepage instead, and the buyer most likely to answer it is the one the ads never speak to.

  • Reuse isn’t performance, a creative in eight placements was duplicated and not voted up
  • What the library can’t show is named: spend, hold rate, cost per acquisition, revenue
  • Three concepts, one claim each, so a dead test says which claim died
  • Concepts and plan in two days, first cuts of all three inside a week

The brand isn’t named here. They’re not a client and didn’t ask to be read in public. On your account the same teardown comes back with your name on it, and the parts I can’t see from outside are marked unknown rather than guessed. Read the full teardown →

Send the script. Or just the idea.

Tell us what you're selling and where the video will run, and we'll come back with a plan and a flat quote.

No form to fill in. Four lines in the draft and we can quote it. First draft back in 24 hours.
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